Mike Zitt Inc.

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Having been inspired to meet by way of our MPMF work, advertising design and production company Mike Zitt Inc. reached out to discuss the likelihood of our helping them to develop unique mobile advertising for one their clients, JumpTap, a Cambridge, Massachusetts based provider of digital advertising services.

Big Show in the Little Tent

Together we have collaborated on many high visibility projects, designing and developing the mobile ads for such notable campaigns as ‘the hard way’ for Lexus and ‘the van beckons’ for Honda, as well as others for Ford, Bose, Dunkin Donuts, HBO, Comedy Central and Marriott to name a few.

With nearly every project we pushed the limits of what was technologically possible. We used HTML5 to deliver ad experiences like those of iAds but without the framework to support them. We were literally injecting custom developed Javascript and CSS from publishers’ sites into end users device browsers to render the ads, from the graphics to the interactive functionalities. We achieved several firsts in the process, such as the ability to rotate and maintain the integrity of an ad that was pure HMTL5 versus a web or app-based ad tucked inside of a framework or pushed from a secondary website.

Without a personal demonstration and discussion, one can only superficially appreciate the creativity, intelligence and determination that went into creating these ads.