Which one do you use more? Each one has its advantages and disadvantages, but Twitter has a larger impact when the focus is on search engine optimization, media coverage, capturing an audience, and mobile interaction.
SEO is the heart of all inbound marketing strategies. It is critical to have a balanced approach between content development, link building and targeted keywords on your site, social media and a few other variables. Google and Bing have both announced publicly that a company’s presence in social networks will affect their SEO standing. But what they do not point out is that Twitter has a higher online impact than Facebook – for now.
Twitter retweets usually come from people that have opted-in to follow a specific news organization, category or person. Retweeting benefits a company more than just spreading the buzz to another network of friends – it also builds links. The more links that Google sees affiliated with your company and your website, the more reliable it will find you and will elevate your SEO ranking.
On Facebook, the two main actions users take are commenting on a post or pushing the thumbs up Like button. Sharing a link on Facebook takes more time and happens much less than retweeting. While these actions do affect your SEO standing, Twitter provides a 2-for-1 punch by providing more links for Google to see.
Take this one step further – think of a site where you saw an integrated Facebook or Twitter application embedded inside a page. This allowed you to see their social media presence without clicking a link and leaving the page. Content is king – the more relevant content you have on your web pages, the better. However, because of the specific code that was used to embed that application, Google did not see any of the social activity as content. So even if a user commented or interacted with that embedded app, it would not benefit the site’s SEO ranking. Google recently announced that it would begin indexing AJAX requests, including embedded Facebook content and comments. This will now provide even more incentive to strengthen corporate social media focuses on websites.
Twitter may not have as many users and may have limited itself visually, but it definitely is a marketing tool that should not be forgotten about for any B2B and B2C organizations.